How would you answer these questions?

• Who are your Most Valuable Customers (MVC's)?
  
• How much revenue and profit do MVC's generate?
  
• What territory has the most/least sales?
  
• What is your "hit" rate?
  
• What is your customer defection rate?
  
• What are your targeted niches?
• Do you have profiles for prospecting?

Essential to Targeting Niche Marketing for Profit is the ability to gather and track customer information to manage your sales & marketing effectively. You may benefit from Customer Database assistance…

A Customer Database is…
An essential tool for collecting and sorting customer information for sales and marketing functions. A Customer Database is a resource for customer profiling, identifying MVC's, target marketing, and territory assignment and sales coverage. It is a planning tool to manage Niche Marketing for Profit. The time and money you spend developing a customer database is repaid many times over.

Benefits of Developing a Customer Database

• Gives you a competitive advantage
  
• Identifies potential markets and customers
  
• Generates targeted mailings
  
• Monitors sales and revenue performance by customer and product
  
• Spots buying trends
  
• Shows sales increases/decreases by customer and product
• Helps manage your marketing plan

How can MMEC help me develop a Customer Database for Niche Marketing?
We (MMEC and marketing consultants trained in Targeting Niche Marketing for Profit) start by helping you build a simple database that is easily changed and understood, in a format that is useful for sales and marketing functions. We ensure the information is easily accessed, manipulated, and sorted. Depending on your needs and requirements, we customize databases ranging from basic to comprehensive. We often recommend off-the-shelf databases that can be tailored for your specific uses. After you are comfortable with the simple database and realize the benefits, we can help you add a wealth of information to the customer database to make it an even more comprehensive and powerful marketing tool. We don't just tell you what you should do; we help you do it!