Ask yourself these questions about your customer relationships?

• How do you monitor customer satisfaction?
  
• Do you know the customer's perceptions of your business?
  
• Do you know who your Most Valuable Customers (MVC's) are?
  
• Do you routinely ask your MVC's if they are satisfied and how you can improve?
  
• Is there someone other than the direct sales contact in charge of resolving customer complaints?
  
• Do you monitor customer needs and know when they change?

Tracking Customer Satisfaction can help you succeed in Niche Marketing for Profit…

Customer Satisfaction Tracking is…
A set of tools to measure customer needs, perceptions and satisfaction levels with your products and service. Customer Satisfaction Tracking is a strategy for listening to customers, knowing what they value, and how satisfied they are with your service and products. It is critical in retaining and building a long term, profitable customer base.

Benefits of Customer Satisfaction Tracking?

• Better able to fulfill customer needs
  
• Increases customer loyalty
• Retains valued customers
  
• Creates competitive advantage
  
• Increases sales per customer
  
• Maximizes profits through value pricing

How can MMEC help me implement Customer Satisfaction Tracking?
We (MMEC and marketing-consultants trained in Targeting Niche Marketing for Profit) help you develop methods to listen to and talk with your customers in order to identify features they value and changes in products and services necessary to maximize profits. We help create a dialogue between you and your customers by developing questions that measure customers needs and perceptions. Together we develop a plan for becoming customer driven and market oriented. We encourage you to use customer input to drive important business decisions. We don't just tell you what you should do; we help you do it!