Tools for Winning "The Marketing Game"
A Marketing Workshop/Simulation & Panel Discussion

Special 2-day Training Course
Includes an interactive Marketing Game case study that simulates the challenges of real marketing decisions PLUS an "Ask the Experts" marketing panel.

What Particpants Say! (click)

Developing sound marketing strategies requires a careful analysis of competing resources, as well as the costs and benefits of alternate marketing decisions. "The Marketing Game" marketing simulation allows participants to grapple with how to effectively market an actual product in a diverse marketplace with both business-to-business and consumer market segments.

The Simulation: Working in teams, participants will experience, first-hand, the challenge of making profitable marketing decisions. Team decisions include deciding which customer segments to target, which distribution channels are most appropriate, how to develop a product according to customer needs and how much emphasis to place on marketing communications and/or sales promotion.

The simulation will progress through three levels of complexity, each considering additional decision variables. The increasing complexity of the simulation allows participants to gain a clear understanding of how various strategic decisions impact the market and the company's bottom line. Using immediate feedback on company profit & loss, industry trends & competition, and market research, participants have opportunities (over multiple decision rounds) to analyze their situation and then update and/or revise strategies in order to sieze opportunities and compete more effectively and profitably in the marketplace.

The Marketing Panel: Following the simulation, teams will discuss what strategies they chose and why. Then, participants will have an opportunity to ask a marketing panel questions about the specific marketing challenges they are currently experiencing.

The simulation combined with a follow-up marketing panel gives participants a powerful combination of hands-on learning and applied marketing problem-solving.

THE "SIMULATION" WILL TEACH YOU
•	How to analyze and address customer needs/demands.
•	How to identify target market segments you wish to pursue.
•	How to assess which distribution channels will reach targeted segments.
•	How to establish a marketing & sales budget.
•	How to position a company/product relative to the competition.
•	How marketing and sales decisions impact the bottom line.

Agenda
First Day Pre-Simulation Event (1-2 hours)
"Marketing Challenges" Questionnaire
Case Study Reading & Preparation

Simulation (1.5 days)
Participants obtain first-hand experience with making profitable marketing decisions under variable market conditions and opportunities to revise strategies.

"Ask the Experts" Marketing Panel Bonus Session (3-4 hours)
End of second day - Participants will be given an opportunity to discuss and seek the collective advice and input of a diverse panel of marketing and sales experts on hand for each workshop. Click here to see expert panelists for scheduled workshops.

Course Fee : $175 (2 days) Includes refreshments & lunch.
Discount Opportunities: One $50 discount for referring us to an individual at a company that you think would benefit from attending. If that individual registers and attends the course, you will receive a $50 discount off one registration. Please provide referral information as part of the online registration process. $25 Discount for registering more than one person per company. To Register on-line, return to Scheduled Training and select the location and date that fits your needs.

If you have questions about the Marketing Game workshop or would like to have on scheduled in your area, please contact MMEC or phone (406) 994-3812. Your interest will help us determine where demand exists and where subsequent workshops should be scheduled.

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ADDITIONAL INFO
Contact MMEC Field Engineer
Supplemental Online Training
Return to MMEC Training Central